Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

(4.8/5) - 358 ratings
Authors: Hugh Burkitt, John Zealley
Publisher: Wiley
Genre: Unknown
Pages: 388
Language: english
Year: 2007
ISBN 10: 0470060271
ISBN 13: 9780470060933
Series: Unknown
Edition: Unknown
5,679 people have downloaded this book for free

Synopsis

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their...