Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

(4.8/5) - 358 ratings
Authors: Hugh Burkitt, John Zealley
Publisher: Wiley
Genre: Unknown
Pages: 388
Language: english
Year: 2007
ISBN 10: 0470060271
ISBN 13: 9780470060933
Series: Unknown
Edition: Unknown
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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their...