Download Consumer Behaviour: A European Perspective Free Book

Consumer Behaviour: A European Perspective

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Authors: Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg

Publisher: FT Press

Genre: Unknown

Pages: 731

Language: english

Year: 2006

ISBN 10: 0273687522

ISBN 13: 9780273687528

Series: Unknown

Edition: 3rd

5,336 people have downloaded this book for free

Synopsis

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro...