Consumer Behaviour: A European Perspective

(4.7/5) - 301 ratings
Authors: Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg
Publisher: FT Press
Genre: Unknown
Pages: 731
Language: english
Year: 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
Series: Unknown
Edition: 3rd
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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro...